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Content Strategy

Why will people follow your brand's journey?

A 60-minute Workshop that will help us understand the Who? Why? & What? of your brand.

Creating a successful online presence requires more than just posting randomly. A well-defined social media content strategy is the key to turning your digital efforts into revenue. Whether you're new to the concept or seeking to refine your approach, our Design Sprint service cover it all. Everything from the workshop will be translated into The Ultimate Content Guide for your brand that will help you take your socials to the next level!

Understanding Social Media Content Strategy

What is a Social Media Content Strategy? 

Social media content strategy is the process of understanding your goals with content creation and building an identity online that makes you stand out! Learn the core concept of a social media content strategy and its role in your online success.


Crafting a Strategy: The Brand BluePrint system will help us crack your content strategy in as soon as 60 minutes! Dive into the nuances of creating a tailored social media content strategy that aligns with your brand, goals, and audience. We will condense all our findings into The Ultimate Content Guide for your brand so that your content creation process never stops!

Content Pillars: Discover how a well-executed content strategy can elevate your social media marketing efforts and drive engagement. An effective way to do that is have your content pillars in place so that when you start brainstorming content ideas your content pillars act like a guide!

Instagram Content Strategy: Explore how to optimise your Instagram presence through a strategic approach to content creation. Everything from engaging on stories, content pillars to reel hooks relevant to your brand will be included in the content guide.

social media content strategy


Content Strategy

During the Design Sprint we will create everything you will require show up confidently online!


People always make emotional decisions. Instagram is the perfect platform to tap into your audience's emotions, understand their pain points and connect with them. All this can be done efficiently with an effective social media content strategy


Profile Optimisation

During the Design Sprint we will create everything you will require show up confidently online!


In the world of business networking, LinkedIn is a powerhouse. A well-crafted LinkedIn content strategy is the key to making meaningful connections, showcasing your brand's expertise, and positioning yourself as an industry leader. By curating a blend of thought-provoking articles, insightful posts, and engaging visuals, you can create a dynamic LinkedIn presence that resonates with your target audience.

linkedin content strategy

How to craft a Winning Social Media Content Strategy?

Creating a Social Media Content Strategy:

  • Clear Objectives: Define your goals – whether it's brand awareness, lead generation, or community building. A well-defined objective shapes your entire strategy.

  • Audience Insights: Understand your audience's demographics, preferences, and pain points. This insight guides your content creation to resonate with your followers.

  • Content Pillars: Create content pillars that represent the core themes or topics that your brand stands for. These pillars give structure and consistency to your content.

Content pillars are the backbone of your social media content strategy. They are the main themes or topics around which you craft your content. By focusing on these pillars, you create a cohesive and compelling narrative that engages your audience. Here's how content pillars can elevate your strategy:


  • Relevance: Content pillars ensure that your content stays relevant to your brand's identity and your audience's interests.

  • Consistency: When you consistently create content around your pillars, your audience knows what to expect, building a loyal following.

  • Versatility: Content pillars allow you to explore different angles of a topic, catering to diverse audience segments.

  • Thought Leadership: By consistently delivering valuable content within your pillars, you position yourself as an expert in your field.

  • Engagement: Engaging content pillars spark conversations and interactions, driving higher engagement rates.

The Ultimate Content Guide for your Brand.

At TDC, we specialize in crafting custom content strategies that align with your brand's vision and goals. Whether it's establishing content pillars, creating a content calendar, or optimizing posting times, our expertise ensures that your social media presence not only stands out but also drives meaningful results.

Ready to take your social media game to the next level?

Book the Design Sprint to explore how our content strategy services can elevate your brand's online presence and help you achieve your business objectives. Let's create a content strategy that transforms followers into loyal customers.

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Design Sprint

  • Youtube
  • Instagram
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