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Top 10 Social Media Platforms in India

Updated: Aug 18, 2023

top social media platforms

In today's digital age, social media has become an integral part of our lives. From connecting with friends and family to promoting businesses, social media platforms play a significant role. In India, with a massive population and increasing internet penetration, social media has witnessed tremendous growth. This article explores the top 10 social media platforms in India, their unique features, and how they cater to different user needs.

1. First Social Media Platform

One of the first social media platforms that gained popularity in India was Orkut. Launched in 2004, it allowed users to create profiles, connect with friends, and join communities based on shared interests. While Orkut is no longer operational, it laid the foundation for the social media revolution in India.

2. There are Lots of Social Media Platforms Out There

With the rise of smartphones and affordable internet plans, numerous social media platforms have entered the Indian market. From Facebook, Twitter, and Instagram to newer platforms like Snapchat and TikTok (now known as "Bolo"), Indian users have a plethora of options to choose from.

3. Top Social Media Platforms in India

a) Facebook:

Facebook needs no introduction. It is one of the most widely used social media platforms in India. With features like status updates, photo sharing, and groups, Facebook remains a go-to platform for connecting with friends and family.

b) Instagram:

Instagram is another top social media platform, owned by Facebook, has gained immense popularity among the younger audience. Known for its visual content, Instagram allows users to share photos and short videos with their followers. It also offers features like Stories and IGTV, enhancing user engagement.

c) Twitter:

Twitter is known for its microblogging format, limiting posts to 280 characters. It serves as a platform for real-time news updates, celebrity interactions, and engaging discussions on various topics.

d) LinkedIn:

LinkedIn caters to professionals and job seekers. It allows users to build a professional network, showcase their skills and achievements, and explore job opportunities.

4. Best Social Media Platform to Monetize

a) YouTube:

While primarily a video-sharing platform, YouTube has emerged as one of the best social media platforms for content creators to monetize their channels. By enabling ads and collaborating with brands, YouTubers can earn revenue from their videos.

b) Instagram (Influencer Marketing):

Instagram has given rise to a new breed of influencers who collaborate with brands to promote products and services. Influencers with a substantial following can earn money through sponsored posts and brand partnerships.

5. Best Social Media Platforms for Professionals

a) LinkedIn:

LinkedIn remains the top choice for professionals and the best social media platform for professionals. It serves as an online resume and allows users to connect with potential employers, clients, and colleagues in their industry.

b) Twitter:

Twitter is also popular among professionals who use it to share their expertise, network, and stay updated with the latest trends in their field.

6. Top Social Media Platforms for Business

a) Facebook Pages

Facebook Pages enable businesses to create a presence on the platform, interact with customers, and promote their products or services. It offers insights into audience demographics and engagement metrics.

b) Instagram Business Profiles:

Instagram Business Profiles provide additional features like contact information, call-to-action buttons, and Instagram Shopping, making it ideal for e-commerce businesses.

c) LinkedIn:

is a powerful social media platform specifically designed for professionals and businesses. It offers a unique opportunity to connect with like-minded individuals, showcase your skills and achievements, and explore various career opportunities.

7. What is the Fastest Growing Social Media Platform

a) Threads:

The account you have on Instagram is connected to Threads, a separate social networking application made by Meta (formerly Facebook). You may publish brief messages or updates with a maximum of 500 characters as well as pictures or videos that are up to five minutes long. Links are an additional option for your postings.

On July 6, 2023, Threads was released, and it became quite popular very fast. It has more than 15 million registered users within 48 hours of its inception. Threads has more than 100 million users as of August 1, 2023.

b) ShareChat:

ShareChat, an Indian social media platform, has experienced rapid growth in recent years. It focuses on regional content, catering to users who prefer content in their native languages.


Social media has transformed the way we interact, connect, and do business. In India, the social media landscape is diverse, offering something for everyone. Whether you want to stay in touch with friends, explore job opportunities, or promote your business, there's a social media platform tailored to your needs.

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